Pop-Up Book

Illustration, Art Direction, Graphic Design
Client: Rayden
Music and text © 2014 David Martínez
Video: © 2014 Dan Barreri

Design and construction of a handmade pop-up book for a music video. The song is about two children called Always and Never. Always was a dreamer who wanted to reach the sun, while Never prevented him from doing so. She didn't want him to get hurt, but... "If you always say never, never will turn into always".